{"id":144624,"date":"2025-09-19T14:46:25","date_gmt":"2025-09-19T12:46:25","guid":{"rendered":"https:\/\/www.s-cab.it\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/"},"modified":"2025-09-22T11:06:44","modified_gmt":"2025-09-22T09:06:44","slug":"s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture","status":"publish","type":"post","link":"https:\/\/www.s-cab.it\/en\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/","title":{"rendered":"S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. An Italian Scenario"},"content":{"rendered":"\n<p>S\u2022CAB was the technical partner for the presentation of the event ORDINARY BEAUTY. An\u00a0Italian Scenario curated by Associates Architecture (Nicol\u00f2 Galeazzi and Martina Salvaneschi). \u00a0A project, later to become a book, that analyses the relationship between ordinary and architecture and includes the work of sixty-one architectural firms throughout Italy.<br><br><\/p>\n\n\n\n<p>Held at the beginning of September at the headquarters of QuadroDesign on Lake Orta, the outdoor installation was fitted out with products supplied by <strong>S\u2022CAB<\/strong>: <em>Brezza Relax<\/em> armchairs by Alessandro Stabile, <em>Hyppo<\/em> coffee tables by Meneghello Paolelli, <em>DRESS_CODE<\/em> chaise longues with coordinated coffee tables designed by gumdesign and <em>Marisco<\/em> rugs by Maddalena Casadei.<br><br><\/p>\n\n\n\n<p>ORDINARY BEAUTY. An Italian Scenario is a project launched in 2022, on the occasion of the 18th. International Architecture Exhibition-La Biennale di Venezia, when Associates Architecture was invited by the General Directorate of Contemporary Creativity of the Italian Ministry of Culture to submit a layout proposal for the Italian Pavilion. A project ,which evolved with the publishing house Caryatide, leading to the publication of the book of the same name in 2025.<br><br><\/p>\n\n\n\n<p>The book is an invitation to shift our gaze to what is normally overlooked: day-to-day spaces, the places that we inhabit in every day life and rarely consider \u2018worthy\u2019 of our attention.<br><br><\/p>\n\n\n\n<p>In addition to the book, Associates Architecture also set up a site-specific&nbsp;<strong>ORDINARY WORKSHOP<\/strong>&nbsp;exhibition.&nbsp;The exhibition included 15 projects selected from the sixty-one presented in the book, aimed at showcasing a specific moment in the design process of the firms involved, i.e. working with models,&nbsp;<em>mock-ups<\/em>&nbsp;and material samples. Divided by themes within the exhibition space, the 15 examples explore the ordinary beauty of apartments (AMAA, Campomarzio, Tenet), public space roofs (Didon\u00e8 Comacchio, Enrico Scaramellini), areas connected to homes (Camilla De Camilli, ErranteArchitetture, Lorenzo Guzzini, MOTU, Studiospazio, VG13), shops (Supervoid and Fondamenta) and factories (Carlana Mezzalira Pentimalli, Enrico Molteni).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2022CAB was the technical partner for the presentation of the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":144615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1501],"tags":[],"class_list":["post-144624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. An Italian Scenario - S\u2022CAB<\/title>\n<meta name=\"description\" content=\"S\u2022CAB - S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. An Italian Scenario - Discover all the latest news from the S\u2022CAB world: new products, collaborations, trade fairs, catalogues, and press updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-cab.it\/en\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. An Italian Scenario - S\u2022CAB\" \/>\n<meta property=\"og:description\" content=\"S\u2022CAB - S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. An Italian Scenario - Discover all the latest news from the S\u2022CAB world: new products, collaborations, trade fairs, catalogues, and press updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.s-cab.it\/en\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u2022CAB\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T12:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T09:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.s-cab.it\/wp-content\/uploads\/2025\/09\/ORDINARY-BEAUTY_Copertine_01_A-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1861\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.s-cab.it\/en\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/\",\"url\":\"https:\/\/www.s-cab.it\/en\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/\",\"name\":\"S\u2022CAB partner of the presentation day of\u00a0ORDINARY BEAUTY. 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