{"id":144627,"date":"2025-09-19T14:46:25","date_gmt":"2025-09-19T12:46:25","guid":{"rendered":"https:\/\/www.s-cab.it\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/"},"modified":"2025-09-22T11:08:24","modified_gmt":"2025-09-22T09:08:24","slug":"s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture","status":"publish","type":"post","link":"https:\/\/www.s-cab.it\/es\/s-cab-partner-della-giornata-dedicata-alla-presentazione-del-progetto-ordinary-beauty-an-italian-scenario-a-cura-di-associates-architecture\/","title":{"rendered":"S\u2022CAB socio de la jornada de presentaci\u00f3n de\u00a0ORDINARY BEAUTY. An Italian Scenario"},"content":{"rendered":"\n<p>S\u2022CAB fue socio t\u00e9cnico del evento de presentaci\u00f3n de ORDINARY BEAUTY. An\u00a0Italian Scenario a cargo de Associates Architecture (Nicol\u00f2 Galeazzi y Martina Salvaneschi). \u00a0Un proyecto, convertido en libro, de an\u00e1lisis sobre la relaci\u00f3n entre lo ordinario y la arquitectura, que incluye el trabajo de sesenta y un estudios de arquitectura distribuidos por todo el territorio italiano.<br><br><\/p>\n\n\n\n<p>Celebrado principios de septiembre en la sede central de QuadroDesign, en el lago de Orta, el montaje del \u00e1rea exterior se complet\u00f3 gracias a los productos suministrados por <strong>S\u2022CAB<\/strong>: las poltronas <em>Brezza Relax<\/em> de Alessandro Stabile, las mesas <em>Hyppo<\/em> de Meneghello Paolelli, las chaise longue <em>DRESS_CODE<\/em> con las mesas coordinadas dise\u00f1adas por Gumdesign y las alfombras <em>Marisco<\/em> de Maddalena Casadei.<br><br><\/p>\n\n\n\n<p>ORDINARY BEAUTY. An Italian Scenario es un proyecto nacido en 2022, con motivo de la 18\u00aa. Exposici\u00f3n Internacional de Arquitectura \u2014 La Biennale di Venezia, cuando Associates Architecture fue invitado por la Direcci\u00f3n General de Creatividad Contempor\u00e1nea del Ministerio de Cultura a presentar su propuesta curatorial para el Pabell\u00f3n de Italia. Un proyecto que evoluciona junto a la editorial Caryatide, hasta la publicaci\u00f3n en 2025 del libro hom\u00f3nimo.<br><br><\/p>\n\n\n\n<p>El texto es una invitaci\u00f3n a dirigir la mirada a lo que normalmente no vemos: los espacios de la cotidianidad, esas arquitecturas que habitamos cada d\u00eda y que rara vez consideramos \u201cdignas\u201d de atenci\u00f3n.<br><br><\/p>\n\n\n\n<p>Adem\u00e1s del libro, Associates Architecture ha organizado la exposici\u00f3n espec\u00edfica&nbsp;<strong>LABORATORIO ORDINARIO.<\/strong>&nbsp;La exposici\u00f3n ha previsto la selecci\u00f3n de 15 proyectos, entre los sesenta y uno presentados en el volumen, con el objetivo de mostrar un momento espec\u00edfico del proceso de dise\u00f1o de los estudios involucrados, es decir, el trabajo a trav\u00e9s de modelos,&nbsp;<em>maquetas<\/em>&nbsp;y muestras mat\u00e9ricas. Divididos por temas dentro del espacio expositivo, los 15 ejemplos indagan la belleza ordinaria intr\u00ednseca en apartamentos (AMAA, Campomarzio, Tenet), cubiertas de espacios p\u00fablicos (Didon\u00e8 Comacchio, Enrico Scaramellini), espacios auxiliares de la casa (Camilla De Camilli, ErranteArchitetture, Lorenzo Guzzini, MOTU, Studiospazio, VG13), tiendas (Supervoid y Fondamenta) y f\u00e1bricas (Carlana Mezzalira Pentimalli, Enrico Molteni).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2022CAB fue socio t\u00e9cnico del evento de presentaci\u00f3n de ORDINARY&#8230;<\/p>\n","protected":false},"author":8,"featured_media":144618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3022],"tags":[],"class_list":["post-144627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u2022CAB socio de la jornada de presentaci\u00f3n de\u00a0ORDINARY BEAUTY. 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