S•CAB entrusts Calvi Brambilla and Partners with the project for the Salone del Mobile.Milano 2025 stand. Here’s how Calvi Brambilla and Partners describe the concept of the stand set up in Hall 18: “Between indoor and outdoor: this is the central theme of the installation designed for S•CAB for Salone del Mobile.Milano 2025. The scene features a courtyard enclosed by a metallic backdrop, evoking an industrial architecture and symbolising the company’s solid production expertise. Half of the space is arranged as a courtyard where you can enjoy a moment of relaxation, with greenery weaving through the walkways, establishing a continuous exchange between the natural and the artificial. In contrast to this almost achromatic setting, the other half of the space is occupied by a small pavilion with an organic shape reminiscent of typical Mediterranean architecture. Inside, we discover a welcoming environment furnished with the new indoor products. Overall, the installation expresses S•CAB’s new direction: a contemporary brand strongly oriented towards the best in design.”
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Thanks to:
Davide Groppi, Sampei lamp, www.davidegroppi.com
