At Milan’s Salone del Mobile (Salone del Mobile.Milano), the layout designed by Calvi Brambilla and Partners explores the identity of the S•CAB brand through a magical, immersive atmosphere, centred around colours inspired by the woods: deep greens, earthy browns and natural accents that conjure up a sophisticated, welcoming space.
The dramatic centrepiece of the project is the reconstruction of a pond with aquatic plants, designed to tell a story and provoke an emotional response: a controlled, almost theatrical landscape that accompanies visitors on a journey of discovery. The design pieces are displayed in this setting like rare plants, exotic flowers to be observed up close: iconic objects highlighted by discreet staging, highlighting their unique quality and value.
The story focuses on four major innovations developed by four leading figures on the contemporary scene, highlighting their personalities and design research.
To complete the experience, a large lounge area showcases the setting for the new indoor version of the ‘Brezza’ sofa collection, designed as a space for relaxation and socialising, that reflects the project’s natural language. The result is a unified, coherent layout that expresses the brand’s commitment to quality design in a space combining attention to detail, evocative impact and clarity of display.
